Chief Marketing Officer
As Chief Marketing Officer for People’s Trust, and a member of the Executive Committee, Amy Rosen brings over 25 years of top-level advertising experience at New York and Chicago firms with international clients, as well as extensive experience running the marketing departments of several national corporations. She is bottom-line focused, with a sharp sense for creating successful revenue-producing marketing programs. The award-winning marketing executive was elevated to her current position in 2016 after serving as interim CMO and, before that, as lead account strategist working with PTI for a contract communications firm.
In addition to owning her own integrated marketing firm, Amy has served in executive positions at such prestigious corporate nameplates as J. Walter Thompson Advertising, Pacific Cycle/Schwinn and Bally Total Fitness, and has prior experience as the marketing executive for a Florida home insurance company. Her advertising and marketing experience also includes such iconic brands as Tiffany, Mercedes Benz, Kraft Foods, Bacardi, L’Oréal, Con Agra and Procter & Gamble. She has helped launch a variety of successful national and international products and assisted several blue-chip brands as they reinvented themselves to be more competitive and relevant in a changing market.
Amy’s vast experience and expertise in both traditional and digital media enable her to develop optimized marketing plans providing maximum return on investment. She received her Bachelor of Arts degree with a dual major in Government and American Studies, with a minor in Business, from Franklin and Marshall College in Lancaster, PA.