About People's Trust Insurance

Our Mission:

People's Trust is committed to making Florida homeowners insurance affordable by providing our customers with protection that emphasizes savings, security, and customers first.


People's Trust is in the business of protecting the foundation of our customer's lives – their home. We were founded by Florida homeowner Michael Gold who was inspired to create a new kind of company when his own homeowners insurance premiums skyrocketed. Determined to make a difference for Florida homeowners People's Trust was founded. A team of experienced and tenured insurance executives were assembled to build out the vision. A distinguished board of directors was recruited to provide governance, oversight and counsel to the venture. Together, a company committed to integrity, ethics, and doing the right thing for their policyholders was born.

People's Trust knows that when you purchase homeowners insurance you want to be a part of a strong dependable company. We are proud to have been assigned a Financial Stability Rating® of A, Exceptional by Demotech, Inc. , a financial analysis and actuarial consulting firm in Columbus, Ohio. We have met or exceeded all of the State of Florida requirements to write and service insurance policies.

We offer the exclusive benefit of the Rapid Response Team , an affiliated company of People's Trust that provides our customers with professionals that can guarantee 24 hour a day, 7 day a week response and outstanding service in the event of a loss. Rapid Response operates out of statewide warehouses that are stockpiled with top quality materials – ready in the event of an everyday loss or catastrophe.

With our employees all living in Florida, approaching property insurance from a Florida homeowner's perspective comes naturally to us. We have each felt the financial pain of increasing premiums and we are committed to reversing the trend. Trust isn't just part of our name; it's a fundamental component of the way we do business.

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